BBA BSc Business Administration

The BSc Business Administration is an undergraduate degree from the University of London, with the curriculum developed and academically directed by Royal Holloway's School of Business and Management. Rather than requiring students to relocate to the UK, the degree is delivered through distance learning, supported by  International College for Legal Studies a Recognised Teaching Centre.

Program Overview

The degree is designed to build a systematic understanding of how organisations function, blending core management theory with the practical tools needed to analyse and solve real business problems. A defining feature of the programme is its comparative, historically-grounded approach — students are encouraged to understand not just how modern businesses operate, but why, by examining the political, cultural, and institutional forces that have shaped them over time. Students can pursue a general pathway or specialise early into a track aligned with their career interests.

Eligibility may vary depending on your program and scholarship type.

Program Highlights

Core Learning Areas

All students build a shared foundation in core business disciplines before branching into one of four specialisations:

General Business Administration

a broad-based track spanning marketing, HR, and international business without narrowing into one discipline

Human Resource Management

organisational change, international HR practice, and the individual at work

International Business

the global economy, multinational enterprise, and cross-border business practice (e.g., European and Asia Pacific business)

Marketing

Consumer behaviour, marketing research, and branding/advertising

Program Structures

1

Stage 1

Establishes a common foundation for every student, regardless of pathway — covering quantitative methods, management theory, information systems, and international business and accounting.

2

Stage 2

Shifts toward applied management practice: employability and HR, strategic management and accounting, and operations/marketing strategy are compulsory across all pathways, with one additional module (compulsory or elective, depending on pathway) drawing the student toward their specialisation.

3

Stage 3

is where the degree becomes most specialised. Every student completes "Integrating Management: Business, Leadership and Innovation" as a shared core module, with the remaining modules dictated largely by the chosen pathway — for instance, Marketing students take Consumer Behaviour and Global Marketing plus Brands, Branding and Advertising, while International Business students focus on Emerging Markets and European Business.

Curriculum Structure

Stage
Module
Focus
Skills You Gain
Learning Format
Outcome

Stage 1

4 compulsory

Shared foundation: quantitative methods, management theory, information systems

Shared foundation: quantitative methods, management theory, information systems

Lectures + Case Studies

Strong foundation in business

Stage 2

3–4 compulsory + electives

Applied management, HR, strategy, operations, marketing

Specialisation-specific modules by pathway

Projects + Workshops

Career-ready expertise

Stage 3

1 compulsory + 1–3 electives

Specialisation-specific modules by pathway

Flexible skill expansion

Self-selected modules

Personalized learning path

ELIGIBILITY

You are eligible if you satisfy the following requirements:

$55.000+

Average starting salary

85%

Employed within 6 months

Your Career Starts Before You Graduate

Graduates of our BBA program step confidently into diverse business environments, equipped with global perspectives and practical skills.

Work in Global Organisations

Alumni contribute to Fortune 500 companies, consultancies, and NGOs across 30+ countries, shaping international business practices.

Launch Your Own Venture

Students gain hands‑on experience through incubators, case competitions, and startup labs, empowering them to build and scale their own businesses.

Learn From Industry Experts

Our faculty combines academic excellence with real-world business experience.

Haroon Mumtaz

Haroon Mumtaz

Barrister Haroon Mumtaz is a partner at Cornelius, Lane and Mufti (CLM)

Commercial Corporate Law

Company Law

Barrister Haroon Mumtaz is a partner at Cornelius, Lane and Mufti (CLM). He specialises in Commercial Law, Contract law, Company Law, Arbitration (International and Domestic), Real Estate (project development and conveyancing), Oil and Gas concessions, Telecommunication Laws, Infrastructure and Power Projects, Public-Private Partnerships, Public Procurement, Banking Law, Financial Transactions, Equity and Trusts, Law of Charities and Non Profit Organizations and Administration of Estates and Inheritance laws and general Civil law.

Ayesha Raza

Ayesha Raza Farooq

Ms Ayesha Raza Farooq has recently been appointed as Prime Ministers focal person for anti-polio campaign.

Member national Assembly

Senator

She joined Ramdays in 2009 and attends to the legal as well as quasi-legal matters being handled by the Chamber. In the year 2013, continuing this work while at Ramdays, she also entered politics; was elected as a Member of the National Assembly and in the year 2015, she was elected as a Member of the Senate of Pakistan. During her period, she was assigned the leadership of Polio Eradication in the country and for the extraordinary services rendered by her in the field, she was honoured by the President of Pakistan by awarding her the Sitara-e-Imtiaz.

Ahmer Bilal Soofi

Ahmer Bilal Soofi

Ahmer Bilal Soofi is the Senior Managing Partner of ABS & Co and the head of its dispute resolution practice.

Arbritration

International Law

He has more than thirty years of experience in representing the federal and provincial governments, ministerial departments, regulatory bodies, financial institutions, listed and unlisted companies, high-net individuals including prince(s) and other foreign sovereigns on a broad range of contentious matters that include commercial, constitutional, tax, employment, trade, energy and other investment disputes.

Everything You Need to Apply

Admission Requirements

Our faculty is actively engaged in research that addresses real-world challenges and drives innovation across industries.

Tuition & Scholarships

Our faculty is actively engaged in research that addresses real-world challenges and drives innovation across industries.

Hear from Our Students and Alumni

Discover how Eduma Global University has empowered students to thrive in their academic and career journeys.

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Devon Lane

Master of Nutrition

"Eduma Global University truly exceeded my expectations! The Business Administration program was comprehensive, covering everything from finance and marketing to entrepreneurship. The professors were experts in their fields and used real-world case studies to make the lessons more engaging. I appreciated the practical skills I gained, especially in leadership"

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Daniel Tran

Bachelor of Business / MBA

"As a Computer Science major, I can confidently say that EduSmart University gave me the tools I need to succeed in the tech industry. The curriculum was rigorous, and I loved the balance between theory and hands-on projects. I had the opportunity to work on software development and machine learning projects that enhanced my understanding."

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Mike Phys

President of Sales

"As a Computer Science major, I can confidently say that EduSmart University gave me the tools I need to succeed in the tech industry. The curriculum was rigorous, and I loved the balance between theory and hands-on projects. I had the opportunity to work on software development and machine learning projects that enhanced my understanding."

Don’t Just Learn Business. Build Your Future.

Join a faculty that supports your growth, ambition, and future success.

Our team is here to guide you through the process.